President & CEO
North York General Foundation
We are thrilled to share the news that two of our recent marketing campaigns won 2017 Association of Marketing and Communication Professionals Awards, an international competition recognizing excellence in the planning, concept, direction, design and production of digital communication:
It’s Not Just a Bed is our campaign to replace every single bed throughout North York General. Critical pieces of equipment, beds serve as a means of care 24 hours a day, 365 days a year. Our beds are approaching the point at which they must be replaced with advanced technology and surfaces that enhance patient care and safety, but the government does not cover the cost of new and replacement equipment, including beds. We are relying on our community to help fill this urgent need.
Five by Five is a campaign in developed in collaboration with Knix Wear, an active intimates company, to sell five limited edition Evolution Bras as part of a breast cancer awareness and funding campaign. Fifty per cent of sales from the limited edition designs will be donated to help North York General’s BMO Breast Diagnostic Centre purchase a new breast biopsy table.
With warm wishes,