At North York General Hospital, we continually challenge ourselves to push boundaries through creativity and innovation. This year, we are challenging Toronto’s most talented and creative fashion students to do the same in the first ever Fabricland Scrubs Design Challenge.
The newest addition to Heart of Fashion, North York General Foundation’s legendary fashion fundraising event, calls on Toronto fashion students attending participating design schools to transform surgical scrubs and hospital gowns into stunning haute couture outfits.
“It is a very exciting opportunity for design students to challenge themselves, to step outside their own comfort zone and to implement what they have learned so far,” says Erika Larva, Creative Director & Producer at Monarch Events Group Inc., and curator of the design contest. Larva brings 25 years of production, styling and choreography to the Heart of Fashion runway, as producer of the exclusive fashion show, sponsored by TNT – The New Trend.
Larva will join a panel of judges comprised of Arie Assaraf and Carrie Richmond, Owners of TNT – The New Trend; Carolyn Quinn, Director, IMG Fashion Events & Properties, Canada; Dorothy Chudzinski, Art Director at Post City Magazines; Jeanne Beker, Style Editor for the Shopping Chanel; Nada Ristich, Director, Corporate Donations at BMO; and a representative from Fabricland to judge and award points based on originality, creativity, imagination and overall look. The designers will be narrowed down to five finalists who will each receive an assortment of hospital scrubs and gowns, along with a $500 gift card from Fabricland to purchase everything they need to elevate their designs into one-of-a-kind statement pieces.
“We’re excited to have Fabricland on board as sponsor of the Scrub Design Challenge – we couldn’t ask for a better fit!” says Terry Pursell, North York General Foundation President & CEO. “We’re grateful for Fabricland’s continued support of our hospital and can’t wait to see what the students come up with!”
Voting will open online starting in April, and the five finalists will be invited to show their creations on the runway at Heart of Fashion on Saturday, May 14, 2016. The winner will be announced at the event in front of Canadian fashion icon Jeanne Beker and over 550 of Toronto’s top socialites and philanthropists. All five finalists’ designs will be featured in Toronto-based TNT store windows following the event, and students will have the opportunity to meet and learn from TNT founder, Arie Assaraf.
Presented by BMO Financial Group, Heart of Fashion promises an unforgettable evening of fashion, food, dancing and entertainment. The event follows a long history of community support, with funds raised at this year’s event supporting the outfitting of a new Interventional Radiology Suite at North York General Hospital.
Interventional Radiology (IR) is a specialized branch of health care that diagnoses and treats diseases by using high resolution imaging to guide tiny instruments to tumours, bleeding, infection and blockages. IR lets our healthcare team perform minimally invasive procedures to over 4,000 patients each year, helping them recover safely, quickly and often with minimal pain and discomfort. But the equipment in our IR Suite is approaching the end of its lifespan and we need community support to update it. That’s why Heart of Fashion has committed to raising $1 million to help us transform our IR Suite and upgrade technology where it counts most.
Stay tuned for more updates on the Fabricland Design Challenge as they develop. If you’re a design student (or know of one) enrolled in a fashion program in Toronto and want to participate click here. But hurry, the deadline for design submissions is January 27th. For more information on how you can sponsor or attend Heart of Fashion visit HeartOfFashion.ca