Partner with North York General Hospital with Cause-Related Marketing and GO BEYOND
GO BEYOND is an innovative fundraising partnership that empowers businesses to demonstrate social responsibility by making a financial commitment on behalf of their customers to North York General Hospital Foundation.
NYGH Foundation and the GO BEYOND Partner work together to raise awareness of the impact that these contributions have on patient care.
What is Cause-Related Marketing?
CRM is a form of marketing where a company and a charity team up to tackle a social issue or problem and create business value for the company at the same time.
Examples of CRM include: point of sale initiatives, percentage of daily sales donations, donations per website click, single product profit donations, buy one-give one and viral media challenges. The list is as large as your business's creativity!
The principle of the program is simple, yet powerful in its multiplier effect. When a consumer makes a purchase from a GO BEYOND Partner, a portion of the purchase (unique to each partner) directly supports patient care, education, research and equipment (which the government does not fund), across the supported sites of our hospital.
What we can do for you...
- NYGH Foundation will promote partnerships through all social media channels - including Facebook, LinkedIn and Twitter
- Upon completion of a GO BEYOND initiative, NYGH Foundation will coordinate a cheque presentation which will be featured in local media, such as snapd, and on social media channels
- NYGH Foundation will help you display good corporate citizenship to your clients and employees by showing your involvement in our community
We encourage members of our community to support our partners and their commitment to help North York General Hospital continue to GO BEYOND CARE in everything we do.
Our GO BEYOND Partners
Shoppers Drug Mart and NYGH partner for the annual Growing Women's Health point-of-sale campaign to raise much needed funds for women's health at NYGH.
Mabel's Labels will donate 20% of sales made through NYGH's campaign.
ET&MT Colombian Art will donate 55% of all sales from the CDCMAC1 bag until May 2018. Funds raised will support mental health at NYGH
Free towing or pickup. Tax receipt for every donation.
Thank You to Our Past GO BEYOND Partners
Roy Foss Thornhill hosted two test-drive events in support of NYGH's Phillips House. $25 was donated for every test drive taken during the events.
Canadian Tire Sheppard and Leslie did a month-long point-of-sale campaign to benefit the NYGH Bed Campaign, and matched donations upon completion of the campaign.
NYGH was a beneficiary of Whole Foods Yonge and Sheppard's 5% Community Giving Day. 5% of net sales were donated to Phillip's House and child and adolescent mental health at NYGH.
J Crew Fairview Mall hosted an evening of shopping and refreshments and donated a percentage of sales to NYGH's Bed Campaign.
For more information, or to learn how your business can get involved, contact Kristina Cundari directly at firstname.lastname@example.org or 416-756-6802.