Go Beyond Partners

Go Beyond is an innovative fundraising partnership that empowers businesses to demonstrate social responsibility by making a financial commitment on behalf of their customers to North York General Hospital Foundation.

The Foundation works with our Go Beyond Partners to raise awareness of the impact that these contributions have on patient care.

What is Cause-Related Marketing (CRM)?
CRM is a form of marketing where a company and a charity team up to tackle a community need while creating business value for the company at the same time. Examples include: point of sale initiatives, percentage of daily sales donations, donations per website click, single product profit donations, buy one-give one and viral media challenges. The list is as large as your business’s creativity!

The principle of the program is simple, yet powerful in its multiplier effect. When a consumer makes a purchase from a Go Beyond Partner, a portion of the purchase (unique to each partner) directly supports patient care, education, research and equipment across our hospital.

What the Foundation can do for you…

  • Promotion through all social media channels – including Facebook, LinkedIn, Twitter and Instagram
  • Upon completion of a Go Beyond initiative, we will coordinate a cheque presentation which will be featured in local media, such as snapd, and on social media channels
  • We will help you display good corporate citizenship to your clients and employees by showing your involvement in our community


Our Go Beyond Partners

F45 Bayview Village donated the proceeds of a charity class to support our highest priority needs

Bald Baker visits the hospital on a quarterly basis, and donates a percentage of his cookie sales to support NYGH’s Centre for Complex Diabetes
Economical Select is Running a donation per quote campaign for NYGH staff and physicians. $25 will be donated per every staff quote during this campaign
Motive Health donates a percentage of its of sales from its Agent+ OHIP billing app for physicians to support NYGH’s area of highest priority need.
Shoppers Drug Mart and NYGH partner for the annual Growing Women’s Health point-of-sale campaign to raise much needed funds for women’s health at NYGH.
Mabel’s Labels will donate 20% of sales made through NYGH’s campaign.
Donate a Car Canada – Free towing or pickup. Tax receipt for every donation.


Thank You to our Past Go Beyond Partners:

Six LCBO locations in North York accepted coin box donations through a month-long program in support of NYGH Foundation’s It’s Not Just a Bed Campaign.
As part of their grand opening celebration, Esso/Circle K at Bathurst and Drewery donated all carwash proceeds to NYGH
Steph Thompson Photography created “The Purple Series”, a collection floral photography prints and greeting cards and donated 25% of sales to support The Maddie Project and child and adolescent mental health at NYGH.
Roy Foss Thornhill hosted two test-drive events in support of NYGH’s Phillips House. $25 was donated for every test drive taken during the events.
Canadian Tire Sheppard and Leslie did a month-long point-of-sale campaign to benefit the NYGH Bed Campaign, and matched donations upon completion of the campaign.
Whole Foods Yonge and Sheppard supported NYGH through it’s 5% Community Giving Day. 5% of net sales were donated to Phillip’s House and child and adolescent mental health at NYGH.
J Crew Fairview Mall hosted an evening of shopping and refreshments and donated a percentage of sales to NYGH’s Bed Campaign.


For more information, or to learn how your business can get involved, contact us today.