Go Beyondis an innovative fundraising partnership that empowers businesses to demonstrate social responsibility by making a financial commitment on behalf of their customers to North York General Hospital Foundation.
The Foundation works with our Go BeyondPartners to raise awareness of the impact that these contributions have on patient care.
What is cause-related marketing (CRM)?
CRM is a form of marketing where a company and a charity team up to tackle a community need while creating business value for the company at the same time. Examples include: point of sale initiatives, percentage of daily sales donations, donations per website click, single product profit donations, buy one-give one and viral media challenges. The list is as large as your business’s creativity!
The principle of the program is simple, yet powerful in its multiplier effect. When a consumer makes a purchase from a Go Beyond Partner, a portion of the purchase (unique to each partner) directly supports patient care, education, research and equipment across our hospital.
What the foundation can do for you…
Promotion through all social media channels – including Facebook, LinkedIn, Twitter and Instagram
Upon completion of a Go Beyond initiative, we will coordinate a cheque presentation which will be featured in local media, such as snapd, and on social media channels
We will help you display good corporate citizenship to your clients and employees by showing your involvement in our community
a leading confectioner, is supporting North York General Hospital`s paediatric program by donating 15% of net sales. Sweeten up your day and shop at eatletao.ca/nygf
has raised over $10,000 for North York General Hospital through their annual Test Drive campaign. During this campaign, $24 from every test drive is donated to our hospital.
created “The Purple Series”, a collection floral photography prints and greeting cards and donated 25% of sales to support The Maddie Project and child and adolescent mental health at NYGH.
