Go Beyond Partners with NYGH

Go Beyond Partners

Go Beyond is an innovative fundraising partnership that empowers businesses to demonstrate social responsibility by making a financial commitment on behalf of their customers to North York General Hospital Foundation.

The Foundation works with our Go Beyond Partners to raise awareness of the impact that these contributions have on patient care.

What is cause-related marketing (CRM)?
CRM is a form of marketing where a company and a charity team up to tackle a community need while creating business value for the company at the same time. Examples include: point of sale initiatives, percentage of daily sales donations, donations per website click, single product profit donations, buy one-give one and viral media challenges. The list is as large as your business’s creativity!

The principle of the program is simple, yet powerful in its multiplier effect. When a consumer makes a purchase from a Go Beyond Partner, a portion of the purchase (unique to each partner) directly supports patient care, education, research and equipment across our hospital.

What the foundation can do for you…

  • Promotion through all social media channels – including Facebook, LinkedIn, Twitter and Instagram
  • Upon completion of a Go Beyond initiative, we will coordinate a cheque presentation which will be featured in local media, such as snapd, and on social media channels
  • We will help you display good corporate citizenship to your clients and employees by showing your involvement in our community