Pfaff Automotive Partners’ Support
In 2016, PFAFF Automotive Partners’ kickstarted North York General Foundation three-year race to raise $853,000 to replace all of the hospital beds at NYGH with a $150,000 donation and a unique marketing effort.
For NYGH’s patients, It’s Not Just a Bed – it’s where patients first meet their newborn babies; it’s where they spend precious moments with family; and it’s where children exercise their imagination while they recover.
PFAFF’s partnership inspired the first wave of our campaign, titled: “It’s Not Just a Bed. It’s a Race Car!” This is not your typical bed campaign – we are taking our campaign slogan literally. PFAFF’s Autoworks division customized one of our hospital beds with upgrades featuring race car design cues. To see how PFAFF transformed a hospital bed into a Porsche 911 GT3 Cup race car, click here.
Thank you Pfaff for Going Beyond Care for our patients and their families.
“We are grateful to PFAFF for their partnership, and for helping to bring this campaign to life. What a perfect demonstration of our two organizations’ commitment to racing to the campaign’s finish line!”
– Terry Pursell, President & CEO, North York General Foundation.