Pfaff Automotive Partners’ support
In 2016, PFAFF Automotive Partners’ kickstarted North York General Foundation three-year race to raise $853,000 to replace all of the hospital beds at NYGH with a $150,000 donation and a unique marketing effort.
For NYGH’s patients, It’s Not Just a Bed – it’s where patients first meet their newborn babies; it’s where they spend precious moments with family; and it’s where children exercise their imagination while they recover.
PFAFF’s partnership inspired the first wave of our campaign, titled: “It’s Not Just a Bed. It’s a Race Car!” This is not your typical bed campaign – we are taking our campaign slogan literally. PFAFF’s Autoworks division customized one of our hospital beds with upgrades featuring race car design cues. To see how PFAFF transformed a hospital bed into a Porsche 911 GT3 Cup race car, click here.
Thank you Pfaff for Going Beyond Care for our patients and their families.